Digital Signage Market, By Solution (Hardware, Software, and Services), By Mode of Display (LED, LCD, OLED, and Front Projection), By Product (Kiosks, Menu Boards, Billboards, Sign Boards, and Digital Poster), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis, and Forecast till 2030

Digital signage, sometimes called electronic signage, refers to display technologies such as LED walls (or video walls), projection, and LCD monitors to clearly display webpages, videos, directions, restaurant menus, marketing messages, or digital images. Digital signage, also known as dynamic signage, is a subset of electronic signage that uses technologies such as LCD, LED, projection, and e-paper to transmit video, digital images, we pages, and text in public. They are found in places like public spaces, museums, transportation systems, stadiums, retail stores, hotels, restaurants and corporate buildings. Digital signage typically consists of computers or playback devices connected to a large display or screen, such as an LED or LCD, to display digital content in both public and private environments. Digital signage is used to update or modify on-screen data and can also designate a multi-screen display as a single screen display. Evolution of innovative products such as home monitoring systems, leak detector systems and the like along with sophisticated financial products are some of the factors driving the growth of the global digital signage market. Additionally, increasing demand for advanced products that require digitized information management and guidance that can be accessed from a remote location is one of the major drivers fueling the growth of the target market in the near future. Digital signage is a sub-category of signage (the design or use of signs and symbols to communicate a message to a specific group, regularly for marketing or a form of advertising). This technology used LCD, LED and projection to display content such as digital images, video, streaming media and information. This digital signage is used for marketing and outdoor advertising in public spaces, stadiums, retail stores, hotels, restaurants and corporate buildings and many other places. Digital Signage Market size accounted for US $21.1 billion in 2020 to US$ 80.9 billion by 2030 with a CAGR of 16.9%.

                        Increasing adoption of LED displays & Rising spending on online

Increasing adoption of LED displays and LCDs in digital signage, OLED displays, microLED displays, and electronic paper displays (EPD), is expected to drive significant demand in the coming years due to the growing use of advanced displays for presenting information. Growth in the display industry with strong research and development and introduction of new technologies, such as OLED and Electronic Paper Display (EPD) is a major factor supporting the growth of the target market. Additionally, increasing adoption of LED and LCD in the market for advertising and display promotion components, is expected to demand digital signage technology. Moreover, increasing demand for digitization promotion of products and services to attract target audience effectively supports target market growth. Also increasing retail space across the globe, growing demand for context-aware signage and transformation of traditional stores into smart stores in the retail vertical drive growth in the target market. Rising spending on online and broadcast advertising by leading retailers and product suppliers is expected to hinder the growth of the digital signage market in the future.

Technological advancement

Over the years, advances in display technology have attracted a large number of consumers. The rapidly increasing adoption of 4k or ultra-high definition TVs in the residential sector has increased the demand for larger displays. These displays also provide ports for connection to various entertainment systems such as gaming consoles, home theater systems and others. The demand for advertising content with better sharpness and enhanced quality is driving the adoption of digital signage. Furthermore, the inclusion of LED-backlit panels has resulted in significant additional energy savings. Thus, the reduction in energy consumption due to the adoption of advanced technologies such as LED is driving enterprises to opt for digital signage. Software providers are focusing on making new entrants into the industry by providing design solutions compatible with the Android operating system.

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

The global digital signage market is segmented on the basis of solution, mode of display, product, and region. On the basis of solution, the target market is divided into hardware, software, and services.  On the basis of mode of display the global digital signage market is segmented into sub-segments as LED, LCD, OLED, and front projection. On basis of product the global digital signage market is classified into kiosks, menu boards, billboards, sign boards, and digital poster. Hardware components include the components needed to create displays, digital panels, banners and others. Rapid technological advancements such as 1080p, 4K and 8K displays are expected to increase the demand for hardware components in the market.

Regional Insights:

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

On region the Global Digital Signage Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is accounted for the largest market share due to revenue generation and is expected to dominate the target market during the forecast period. This is attributed to the increasing investments in technology and high demand from advertising, retail and various other sectors. Asia Pacific is projected to witness significant growth over the forecast period, owing to the rising application in the retail stores, corporate offices, hospitals, and hotels.  Increasing disposable income has surged the visitors in malls and multiplex stores in the emerging countries from Asia Pacific. Enterprise are using this opportunity to promote their offerings through large displays which helps them to attract target audience in a better manner.

Report Scope:

Attribute	Details
Base year for estimation	2020
Forecast period	2020 – 2030
Market representation	Revenue in USD Billion & CAGR from 2020 to 2030
Market Segmentation	By Solution - Hardware, Software, and Services By Mode of Display - LED, LCD, OLED, and Front Projection By Product -  Kiosks, Menu Boards, Billboards, Sign Boards, and Digital Poster
Regional scope	North America - U.S., Canada Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific Latin America - Brazil, Mexico, Argentina, Rest of Latin America Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa
Report coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2020 to 2030. For the purpose of this study, has segmented the Global Digital Signage Market report based on solution, mode of display, product and region:

Global Digital Signage Market, By Solution:

• Hardware
• Software
• Services

Global Digital Signage Market, By Mode of Display:

• LED
• LCD
• OLED
• Front Projection

Global Digital Signage Market, By Product:

• Kiosks
• Menu Boards
• Billboards
• Sign Boards
• Digital Poster

Global Digital Signage Market, By Region:

• • • North America
      • • U.S.
        • Canada
    • Europe
      • • Germany
        • UK
        • France
        • Russia
        • Italy
        • Rest of Europe
    • Asia Pacific
      • • China
        • India
        • Japan
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • • Brazil
        • Mexico
        • Rest of Latin America
    • Middle East & Africa
      • • GCC
        • Israel
        • South Africa
        • Rest of Middle East & Africa

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• NEC Display Solutions Ltd*
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Samsung Electronics Co. Ltd
• LG Display Co. Ltd
• Panasonic Corporation
• Sony Corporation
• Sharp Corporation
• Planar Systems Inc.
• Hitachi Ltd
• Barco NV
• Goodview and Cisco Systems Inc. 

 

 “*” marked represents similar segmentation in other categories in the respective section

1. Research Objective and Assumption
   • Preface
   • Research Objectives
   • Study Scope
   • Years Considered for the study
   • Assumptions
   • Abbreviations
2. Research Methodology
   • Research data
   • Primary Data
     • Primary Interviews
     • Primary Breakdown
     • Key data from Primary Sources
     • Key Thickness Insights
   • Secondary Data
     • Major Secondary Sources
     • Secondary Sources
   • Market Estimation
   • Top-Down Approach
     • Approach for estimating Market Share by Top-Down Analysis (Supply Side)
   • Bottom-Up Approach
     • Approach for estimating market share by Bottom-up Analysis (Demand Side)
   • Market Breakdown and Data Triangulation
   • Research Assumptions
   • PORTER’s
   • Investment Outlook
3. Market Purview
   • Executive Summary
   • Key Findings—Global Outlook for Digital Signage Strategies
     • Key Questions this Study will Answer
     • • By Solution (Hardware, Software, and Services),
       • By Mode of Display (LED, LCD, OLED, and Front Projection),
       • By Product (Kiosks, Menu Boards, Billboards, Sign Boards, and Digital Poster),
       • By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa)
   • Opportunity Map Analysis
   • Executive Summary—3 Big Predictions
4. Market Dynamics, Regulations, and Trends Analysis
   • Market Dynamics
     • Drivers
     • Restraints
     • Market Opportunities
     • Market Trends
   • DR Impact Analysis
   • PEST Analysis
   • Porter’s Five Forces Analysis
   • Opportunity Orbit
   • Overview
   • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
   • Y-o-Y Growth Analysis (%), 2020 – 2030
   • Regional Trends
   • Market Investment Feasibility Index
   • Macroeconomic Factor Analysis
5. Regional Analysis
   • Regional Revenue Analysis
   • Regional By segment Analysis
   • Reasons for regional growth
   • Key Player of particular region
   • Countries Include in the report:

1. • • North America (U.S., Canada)
     • Europe (UK, France, Germany, Russia, Italy, Rest of Europe)
     • Asia Pacific (India, Japan, South Korea, China, Rest of Asia Pacific)
     • Latin America (Brazil, Mexico, Rest of Latin America)
     • Middle East & Africa (GCC, Israel, South Africa, Rest of Middle East)

1. Competitive Landscape
   • Heat Map Analysis
   • Market Presence and Specificity Analysis
   • Competitive Overview
   • Competitive Benchmarking
   • Market Share Analysis
   • Key Developments In The Global Digital Signage Market
   • Key Developments: Mergers & Acquisitions
   • Key Developments: Collaboration
   • Key Developments: Contracts & Agreements
   • Key Developments: Expansion
   • Key Developments: Product Developments
2. Company Profiles

• Company Overview
• Product Portfolio
• Key Highlights
• Financial Performance
• Business Strategies
• SWOT Analysis

• Omnivex Corporation, Microsoft Corporation, KeyWest Technology, Inc., ADFlow Networks, NEC Display Solutions, Ltd., LG Electronics, Winmate Communication, Inc., Panasonic Corporation, and Samsung Electronics.

1. The Last Word
   • Future Impact
   • About Us
   • Contact