Digital Marketing Software Market, By Solution (Software (CRM Software, Email Marketing, Social Media, Search Marketing, Content Marketing, and Others (Marketing Automation and Campaign Management)) and Services), By Deployment (Cloud Based and On Premise), By End-User (BFSI, Automotive, Education, Government, Healthcare, Manufacturing, Media & Entertainment, and Others (Retail & Utilities)), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2029

Digital Marketing Software Market accounted for US$ 75.0 billion in 2020 and is estimated to be US$ 283.52 billion by 2030 and is anticipated to register a CAGR of 56.3%.

Digital marketing means use of digital channels to market products and services to reach consumers, this type of digital marketing includes the use of websites, mobile devices, social media, search engines and channels. Digital marketing software is a tool used to market products or services through digital media. This software helps in promoting the brand by enhancing the customer experience through digital channels. The increasing popularity of internet, social media and digitalization are the major factors driving the growth of the global market. Digital marketing software facilitates better client interaction and helps in maintaining and sustaining long-term relationships with customers to boost the global market through social network sites, mobile applications and instant messaging. In addition, increased spending on digital marketing activities by prominent brands and other players for branding and marketing their products is expected to drive further growth of the global digital marketing software market. This is accomplished with the help of mobile apps, social networking and instant messaging systems. Digital marketing software is often associated with real-time data, thus capturing current market conditions. These are the factors that are the driving force for the growth of global digital marketing software.

However, lack of skilled professionals, acceptance data privacy and security concerns, high cost of digital marketing by agencies for digital marketing are some of the factors that negatively affect the growth of the target market. The increasing competition has forced the marketers to change their marketing strategies and the increasing penetration of the internet are the two factors that have led to the rising in the adoption of marketing software for organization.

                       Increase in smartphone sales and increase in usage of social networking

Digital marketing cloud software is expected to drive market growth due to its various attributes such as easy accessibility, cost-effectiveness, automated integration, and minimal IT investment. Further, the growing trend towards mobile marketing and social media marketing are two factors that have combined to drive the digital marketing software market in recent years. Increasing internet penetration and increasing digitalization drive the growth of the market. Increase in smartphone sales and increase in usage of social networking websites are driving the growth of the market. Digital marketing is a time-consuming activity if the strategies are unorganized. Promotion wastes a lot of time which will lead to negative results. Sometimes lack of focus leads to loss of control over action plan. Some digital marketing tools like HubSpot, Hootsuite, Ahrefs and Tweetdeck help overcome the barriers mentioned above.

Technological advancement

The market continues to evolve with technological advancements and the changing needs of various end-use industries and industry verticals, particularly small and medium enterprises. Rising technological advancements and changing consumer behavior have encouraged advertisers to adopt innovative ways of advertising. This is mainly because currently consumers are more focused on brands and products. Hence, the demand for digital marketing software is expected to increase during the forecast period. Rapid technological advancements have created opportunities in the global digital marketing software market. Digital marketing software vendors focus on inorganic growth strategies such as strategic collaboration and merger and acquisition activities with technology partners to develop innovative and advanced solutions to improve their offerings and market reach. Video advertising, social advertising and location-based advertising have gained significant traction in recent years due to their increased subscribers and users. As a result, digital marketing software is expected to grow during the forecast period due to all the factors.

Digital Marketing Software Market is segmented based on Solution, Deployment, End User and Region.

On the basis of Solution, the Global Digital Marketing Software Market is segmented into Software (CRM Software, Email Marketing, Social Media, Search Marketing, Content Marketing, and Others (Marketing Automation and Campaign Management) and services. On the basis of Deployment, the target market is classified into Cloud Based and On Premise.  By End-User (BFSI, Automotive, Education, Government, Healthcare, Manufacturing, Media & Entertainment, and Others (Retail & Utilities). Many organizations prefer cloud-based deployment of digital marketing software solutions which will be the fastest growing deployment model during the forecast period. A user of a cloud-based deployment model is able to access the software from anywhere on any type of device such as smartphones, computers, laptops and tablets.

Regional Insights:

On region the Digital Marketing Software Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The Asia Pacific region is expected to witness significant growth. The region is characterized by high population density, the proliferation of smartphones and the ongoing construction of high-speed data networks. Additionally, a significant percentage of smartphone users in the region use their phones to access social media. As a result, the region offers a variety of options for online advertising. Promotional events, such as Digital Marketing Summit Asia, provide an opportunity for market players in the Asia Pacific region to showcase their digital marketing software solutions. As a result, the digital marketing software market of the region is expected to be boosted.

Digital Marketing Software Market Report Scope:

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2020 to 2030. For the purpose of this study, has segmented the Global Digital Marketing Software Market report based on solution, deployment, end user and region:

Digital Marketing Software Market, By Solution:

• Software (CRM Software, Email Marketing, Social Media, Search Marketing, Content Marketing
• Others (Marketing Automation and Campaign Management)
•  Services

Digital Marketing Software Market, By Deployment:

• Cloud Based
• On Premise

Digital Marketing Software Market, By End User:

• BFSI
• Automotive
• Education
• Government
• Healthcare
• Manufacturing
• Media & Entertainment
• Others (Retail & Utilities)

Digital Marketing Software Market, By Region:

• North America
  • Middle East & Africa
    • • GCC
      • Israel
      • South Africa
      • Rest of Middle East & Africa
  • Latin America
    • • Brazil
      • Mexico
      • Rest of Latin America
  • Asia Pacific
    • • China
      • India
      • Japan
      • South Korea
      • Rest of Asia Pacific
  • Europe
    • • Germany
      • UK
      • France
      • Russia
      • Italy
      • Rest of Europe
  • • U.S.
    • Canada

The key players operating the Digital Marketing Software Market includes Adobe System, IBM Corporation, Microsoft Corperation, Marketo Inc., SAS Institute, Inc., Hubspot Inc., Oracle Corporation, SAP AG, Salesforce.com, Inc., and Hewlett-Packard. Prominent players operating in the target market are focusing on the strategic partnerships as well as launching of the products in order to gain competitive edge in the target market. For instance, in April 2022, Mastercard launches next-generation identity technology with Microsoft to help more consumers shop online safely. Microsoft will be the first partner to share its insights and integrate them with new digital transaction insight solutions across multiple lines of business. Building on a long history of cross-collaboration, Microsoft's proprietary risk assessment of Dynamics 365 Fraud Protection, which leverages adaptive AI to help identify risky behaviors during purchase and detect real-time fraud, Account and in-store activity are integrated with MasterCard's digital transaction insights to enable real-time intelligence sharing in an easily usable and actionable format.

• Adobe System*
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• IBM Corporation
• Microsoft Corperation
• Marketo Inc.
• SAS Institute, Inc.
• Hubspot Inc.
• Oracle Corporation
• SAP AG
• Salesforce.com, Inc.
• Hewlett-Packard

 “*” marked represents similar segmentation in other categories in the respective section