Data Monetization Market By Method (Direct Monetization and Indirect Monetization), By Industrial Vertical (Finance, Retail, Telecommunication & IT Manufacturing, Healthcare, Energy and Utilities, Government and Defense and Others), By Application (Sales & Marketing, Supply Chain Management, Capital Asset Management and Remote Equipment Monitoring) and By Region - Trends, Analysis and Forecast till 2030

Data Monetization Market accounted for USD 2.02 Billion in 2020 and is estimated to be USD 15.84 Billion by 2030 and is anticipated to register a CAGR of 22.8%.

Data monetization is a process of monetizing data assets to generate measurable economic benefits from available data sources or real-time streamed data. It refers to the process of using data to obtain quantifiable economic benefit. Internal or indirect methods include using data to make measurable business performances improvements and inform decisions. Data monetization supports the data generated through business operations, and various other factors such as electronic devices & sensors participating in the internet of things. The data gathered is further used to extract valuable insights for drawing economic value or exchange of service. Data monetization may help organizations to reduce data storage costs or increase revenue by investing in analytics platform based on the requirements. There are three main direct data monetization approaches: the selling of raw data, the sale of packaged insights generated from raw data, and enabling direct access to a data analytics platform owned by a third-party. 

Rising number of data

Increasing data volume as well as enhanced capabilities to collect a wide range of data types drive the growth of the global data monetization market. Further, the increasing usage of external data sources coupled with the focus of market players to develop technologically advanced products is expected to boost the growth of the global data monetization market over the forecast period. Moreover, strong adoption of data monetization by mobile carriers and the BFSI sector, improvement in the technology & its emergence and growing inclination to identify new revenue streams fosters the growth of global data monetization market.

However, increasing concerns related to data privacy, ownership and lack of understanding about potential benefits of data monetization hampers the growth of global data monetization market.

Data monetization market is segmented based on method, industrial vertical, application, and region. 

On the basis of method, the global data monetization is segmented into direct monetization and indirect monetization. On the basis of industrial vertical, the global data monetization is segmented into finance, retail, telecommunication & IT and manufacturing, healthcare, energy and utilities, government and defense and others. On the basis of application, the global data monetization is segmented into sales & marketing, supply chain management, capital asset management and remote equipment monitoring.

Regional Insights:

Data monetization market accounted for US$ 2.02 billion in 2020 and is estimated to be US$ 15.84 billion by 2030 and is anticipated to register a CAGR of 22.8%. On region the global data monetization market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America on the basis of region is expected to hold maximum share in the growth of the global data monetization market owing to high adoption of technologically advanced solutions. Moreover, increasing volume of enterprise data across various industrial verticals, coupled with shifting preference towards advanced data-driven business strategies in this region fosters the growth of global data monetization market. Asia Pacific is expected to hold significant share in the global data monetization market owing to rise in adoption of digital services such as over-the-top services, internet of things (IoT), cloud, mobility, and artificial intelligence.

Report Scope:

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2020 to 2030. For the purpose of this study, has segmented the global data monetization market report based on method, industrial vertical, application, and region.

Global Data Monetization Market, By Region:

• North America
  • Middle East & Africa
    • • GCC
      • Israel
      • South Africa
      • Rest of Middle East & Africa
  • Latin America
    • • Brazil
      • Mexico
      • Rest of Latin America
  • Asia Pacific
    • • China
      • India
      • Japan
      • South Korea
      • Rest of Asia Pacific
  • Europe
    • • Germany
      • UK
      • France
      • Russia
      • Italy
      • Rest of Europe
  • • U.S.
    • Canada

The key players operating in the data monetization market includes Cisco Systems Inc., Google Inc., IBM Corporation, Accenture, Monetize Solutions, Inc., VIAVI Solutions Inc., Adastra Corporation, CellOS Software Ltd, Infosys Limited and Mahindra Com Viva.

• Cisco Systems Inc.
• Google Inc.
• IBM Corporation
• Accenture
• Monetize Solutions, Inc.
• VIAVI Solutions Inc
• Adastra Corporation
• CellOS Software Ltd
• Infosys Limited
• Mahindra Com Viva