Introduction:

Data monetization is a process of monetizing data assets to generate measurable economic benefits from available data sources or real-time streamed data. It refers to the process of using data to obtain quantifiable economic benefit. Internal or indirect methods include using data to make measurable business performances improvements and inform decisions. Data monetization supports the data generated through business operations, and various other factors such as electronic devices & sensors participating in the internet of things. The data gathered is further used to extract valuable insights for drawing economic value or exchange of service. Data monetization may help organizations to reduce data storage costs or increase revenue by investing in analytics platform based on the requirements. There are three main direct data monetization approaches: the selling of raw data, the sale of packaged insights generated from raw data, and enabling direct access to a data analytics platform owned by a third-party. Data Monetization Market accounted for US$ 2.02 billion in 2020 and is estimated to be US$ 15.84 billion by 2030 and is anticipated to register a CAGR of 22.8%.

Rising number of data

Increasing data volume as well as enhanced capabilities to collect a wide range of data types drive the growth of the global data monetization market. Further, the increasing usage of external data sources coupled with the focus of market players to develop technologically advanced products is expected to boost the growth of the global data monetization market over the forecast period. Moreover, strong adoption of data monetization by mobile carriers and the BFSI sector, improvement in the technology & its emergence and growing inclination to identify new revenue streams fosters the growth of global data monetization market.

However, increasing concerns related to data privacy, ownership and lack of understanding about potential benefits of data monetization hampers the growth of global data monetization market.

Data monetization market is segmented based on method, industrial vertical, application and region. 

On the basis of method, the global data monetization is segmented into direct monetization and indirect monetization. On the basis of industrial vertical, the global data monetization is segmented into finance, retail, telecommunication & IT and manufacturing, healthcare, energy and utilities, government and defense and others. On the basis of application, the global data monetization is segmented into sales & marketing, supply chain management, capital asset management and remote equipment monitoring.

Regional Insights:

Data monetization market accounted for US$ 2.02 billion in 2020 and is estimated to be US$ 15.84 billion by 2030 and is anticipated to register a CAGR of 22.8%. On region the global data monetization market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America on the basis of region is expected to hold maximum share in the growth of the global data monetization market owing to high adoption of technologically advanced solutions. Moreover, increasing volume of enterprise data across various industrial verticals, coupled with shifting preference towards advanced data-driven business strategies in this region fosters the growth of global data monetization market. Asia Pacific is expected to hold significant share in the global data monetization market owing to rise in adoption of digital services such as over-the-top services, internet of things (IoT), cloud, mobility, and artificial intelligence.

Report Scope:

Attribute	Details
Base year for estimation	2020
Forecast period	2020 – 2030
Market representation	Revenue in USD Million & CAGR from 2020 – 2030
Market Segmentation	By Method- Direct and Indirect Monetization By Industrial Vertical– Finance, Retail, Telecommunication & IT Manufacturing, Healthcare, Energy and Utilities, Government and Defense and Others By Application– Sales & Marketing, Supply Chain Management, Capital Asset Management and Remote Equipment Monitoring
Regional scope	North America - U.S., Canada Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific Latin America - Brazil, Mexico, Argentina, Rest of Latin America Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa
Report coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2020 to 2030. For the purpose of this study, has segmented the global data monetization market report based on method, industrial vertical, application, and region.

Global Data Monetization Market, By Region:

• North America
  • Middle East & Africa
    • • GCC
      • Israel
      • South Africa
      • Rest of Middle East & Africa
  • Latin America
    • • Brazil
      • Mexico
      • Rest of Latin America
  • Asia Pacific
    • • China
      • India
      • Japan
      • South Korea
      • Rest of Asia Pacific
  • Europe
    • • Germany
      • UK
      • France
      • Russia
      • Italy
      • Rest of Europe
  • • U.S.
    • Canada

The key players operating in the data monetization market includes Cisco Systems Inc., Google Inc., IBM Corporation, Accenture, Monetize Solutions, Inc., VIAVI Solutions Inc., Adastra Corporation, CellOS Software Ltd, Infosys Limited and Mahindra Com Viva.

• Cisco Systems Inc.,
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies

• Google Inc.
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• IBM Corporation
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Accenture
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Monetize Solutions, Inc.
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• VIAVI Solutions Inc
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Adastra Corporation
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• CellOS Software Ltd
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Infosys Limited
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Mahindra Com Viva
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies

1. Research Objective and Assumption
   • Preface
   • Research Objectives
   • Study Scope
   • Years Considered for the study
   • Assumptions
   • Abbreviations
2. Research Methodology
   • Research data
   • Primary Data
     • Primary Interviews
     • Primary Breakdown
     • Key data from Primary Sources
     • Key Thickness Insights
   • Secondary Data
     • Major Secondary Sources
     • Secondary Sources
   • Market Estimation
   • Top-Down Approach
     • Approach for estimating Market Share by Top-Down Analysis (Supply Side)
   • Bottom-Up Approach
     • Approach for estimating market share by Bottom-up Analysis (Demand Side)
   • Market Breakdown and Data Triangulation
   • Research Assumptions
   • PORTER’s
   • Investment Outlook
3. Market Preview
   • Executive Summary
   • Key Findings—Global Outlook for Data Monetization Strategies
     • Key Questions this Study will Answer
     • • By Method (Direct Monetization and Indirect Monetization),
       • By Industrial Vertical (Finance, Retail, Telecommunication & IT Manufacturing, Healthcare, Energy and Utilities, Government and Defenseand Others),
       • By Application (Sales & Marketing, Supply Chain Management, Capital Asset Management and Remote Equipment Monitoring)
       • By Region (North America, Europe, Asia Pacific, Latin America, and Middle East &Africa)
   • Opportunity Map Analysis
   • Executive Summary—3 Big Predictions
4. Market Dynamics, Regulations, and Trends Analysis
   • Market Dynamics
     • Drivers
     • Restraints
     • Market Opportunities
     • Market Trends
   • DR Impact Analysis
   • PEST Analysis
   • Porter’s Five Forces Analysis
   • Opportunity Orbit
   • Overview
   • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
   • Y-o-Y Growth Analysis (%), 2020 – 2030
   • Regional Trends
   • Market Investment Feasibility Index
   • Macroeconomic Factor Analysis
5. Regional Analysis
   • Regional Revenue Analysis
   • Regional By segment Analysis
   • Reasons for regional growth
   • Key Player of particular region
   • Countries Include in the report:

1. • • North America (U.S., Canada)
     • Europe (UK, France, Germany, Russia, Italy, Rest of Europe)
     • Asia Pacific (India, Japan, South Korea, China, Rest of Asia Pacific)
     • Latin America (Brazil, Mexico, Rest of Latin America)
     • Middle East & Africa (GCC, Israel, South Africa, Rest of Middle East)

1. Competitive Landscape
   • Heat Map Analysis
   • Market Presence and Specificity Analysis
   • Competitive Overview
   • Competitive Benchmarking
   • Market Share Analysis
   • Key Developments In The Global Data Monetization Market
   • Key Developments: Mergers & Acquisitions
   • Key Developments: Collaboration
   • Key Developments: Contracts & Agreements
   • Key Developments: Expansion
   • Key Developments: Product Developments
2. Company Profiles

• Company Overview
• Product Portfolio
• Key Highlights
• Financial Performance
• Business Strategies
• SWOT Analysis

• Cisco Systems Inc., Google Inc., IBM Corporation, Accenture, Monetize Solutions, Inc., VIAVI Solutions Inc., Adastra Corporation, CellOS Software Ltd, Infosys Limited and Mahindra Com Viva

1. The Last Word
   • Future Impact
   • About Us
   • Contact