Customer Analytics Market, By Component (Software, Services, Managed Services, and Professional Services), By Deployment (On-premises and Cloud), By Organization (Small & Medium-Sized Enterprises (SMEs) and Large enterprises), By Data Source (Web, Social Media, Smartphone, Email, Call Center, and Others), By Application (Brand Management, Campaign Management, Churn Management, Customer Behavioral Analysis, Product Management, and Others), By Industry Vertical (Banking, Financial Services, and Insurance (BFSI), Retail and e-commerce, Telecommunications and IT, Energy and Utilities, and Others), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030

Report Code: PMI424420 | Publish Date: April 2023 | No. of Pages: 168

Global Customer Analytics Market Overview

Customer analytics is a practice by which data from customer behavior is used to help make key business decisions through market predictive and segmentation analytics. This information is utilized by businesses for customer relationship management, direct marketing, and site selection. The global Customer Analytics market accounted for US$ 10.50 billion in 2020 and is estimated to be US$ 54.59 billion by 2030 and is anticipated to register a CAGR of 18.1%.

Global Customer Analytics Market Dynamics

Growing demand for improved customer satisfaction

Due to the increasing demand for enhanced customer satisfaction, the global market presence is growing faster. In the retail industry, the use of customer analytics is high due to development of personalized communications and marketing programs. This may help to improve customer loyalty and experience, by precisely knowing which consumers are buying which products, and personalizing marketing based on shopper data. Further, delivering a good shopping experience led to better customer satisfaction, repeat purchases, customer referrals, customer loyalty, customer engagement, and revenues.

 

Growth in social media

 

Growth in social media concern is a key factor for the target market growth. Social media analytics involves measurement, monitoring, and analysis tools to uncover customer sentiments and businesses through social media platforms by connecting their product list with e-commerce sites. This helps in fostering relationships and monitoring people. Prominent sellers, such as Walmart and Amazon, have effectively managed to harness the advantages offered by different social media platforms, such as Twitter and Facebook.

However, privacy concern and data security is a major restraint to the global market. Big data architecture in customer analytics might become more dangerous to secure, which is projected to be a threat to the loss of information.

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Global Customer Analytics Market Segmentation

The global customer analytics market is segmented based on component, deployment, organization, data source, application, industry vertical, and region.

On the basis of component, the global customer analytics market is segmented into software, services, managed services, and professional services. Based on deployment, the target market is segmented into on-premises and cloud. Based on organization, the target market is segmented into small & medium-sized enterprises (SMEs) and large enterprises. Based on data source, the target market is segmented into web, social media, smartphone, email, call center, and others. Based on application, the target market is segmented into brand management, campaign management, churn management, customer behavioral analysis, product management, and others. Based on industry vertical, the target market is segmented into banking, financial services, and insurance (BFSI), retail and e-commerce, telecommunications and it, energy and utilities, and others.

Regional Insights:

The global Customer Analytics market accounted for US$ 10.50 billion in 2020 and is estimated to be US$ 54.59 billion by 2030 and is anticipated to register a CAGR of 18.1%. On region the global customer analytics market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is projected to account for highest share in the global customer analytics market, whereas Asia Pacific (APAC) is anticipated to grow at the highest CAGR throughout the coming years. The U.S. and Canada dominates the region owing to presence of organizations having deployed customer analytics solutions to use customer data to stay competitive in the market. Growing customer information through numerous data sources is driving better integrations and new development in customer analytics solutions and services to meet various business and customer needs. Additionally, North America is home to multiple customer analytics solution retailers, such as Microsoft, Google, Oracle, Adobe, SAP, and Salesforce.

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Attribute

Details

Base year for estimation

2020

Forecast period

2020 – 2030

Market representation

Revenue in USD Million & CAGR from 2020 – 2030

Market Segmentation

By Component - Software, Services, Managed Services, and Professional Services

 

By Deployment- On-premises and Cloud

 

By Organization– Small & Medium-Sized Enterprises (SMEs) and Large enterprises

 

By Data Source– Web, Social Media, Smartphone, Email, Call Center, and Others

 

By Application– Brand Management, Campaign Management, Churn Management, Customer Behavioral Analysis, Product Management, and Others

 

By Industry Vertical– Banking, Financial Services, and Insurance (BFSI), Retail and e-commerce, Telecommunications and IT, Energy and Utilities, and Others

Regional scope

North America - U.S., Canada

Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe

Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific

Latin America - Brazil, Mexico, Argentina, Rest of Latin America

Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2020 to 2030. For the purpose of this study, has segmented the global Customer Analytics market report based on component, deployment, organization, data source, application, industry vertical, and region..

 

Global Customer Analytics Market, By Region:

      • North America
          • U.S.
          • Canada
      • Europe
          • Germany
          • UK
          • France
          • Russia
          • Italy
          • Rest of Europe
      • Asia Pacific
          • China
          • India
          • Japan
          • South Korea
          • Rest of Asia Pacific
      • Latin America
          • Brazil
          • Mexico
          • Rest of Latin America
      • Middle East & Africa
          • GCC
          • Israel
          • South Africa
          • Rest of Middle East & Africa

Global Customer Analytics Market Key Players

The key players operating the global customer analytics market includes Google, Microsoft, Adobe, SAP, Oracle, SAS Institute, Teradata, Salesforce, Mixpanel, Second Measure, Manthan System, Absolute Data, and NGData. These retailers have undertaken several organic and inorganic growth strategies, such as partnerships and collaborations, new product launches, and mergers and acquisitions, to increase their presence in the global customer analytics market. For instance, in February 2019, IBM declared that BUCKiTDREAM, a new loyalty rewards commerce platform that better connects consumers with brands, is using Watson Marketing to provide improved personalized brand engagement experiences. BUCKiTDREAM's aim is to use the future intention data analysis to redefine the consumer loyalty rewards industry, which deals with inactive accounts, low engagement rates, and high liabilities from unredeemed loyalty points.

Global Customer Analytics Market Company Profile

  • Google
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Microsoft
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Adobe
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • SAP
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Oracle
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • SAS Institute
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Teradata
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Salesforce
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Mixpanel
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Second Measure
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Manthan System
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Absolute Data
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • NGData
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies

 “*” marked represents similar segmentation in other categories in the respective section

Global Customer Analytics Market Table of Contents

  1. Research Objective and Assumption
    • Preface
    • Research Objectives
    • Study Scope
    • Years Considered for the study
    • Assumptions
    • Abbreviations
  2. Research Methodology
    • Research data
    • Primary Data
      • Primary Interviews
      • Primary Breakdown
      • Key data from Primary Sources
      • Key Thickness Insights
    • Secondary Data
      • Major Secondary Sources
      • Secondary Sources
    • Market Estimation
    • Top-Down Approach
      • Approach for estimating Market Share by Top-Down Analysis (Supply Side)
    • Bottom-Up Approach
      • Approach for estimating market share by Bottom-up Analysis (Demand Side)
    • Market Breakdown and Data Triangulation
    • Research Assumptions
  3. Market Purview
    • Executive Summary
    • Key Findings—Global Outlook for Customer Analytics Strategies
      • Key Questions this Study will Answer
      • Market Snippet, By Component
      • Market Snippet, By Deployment
      • Market Snippet, By Organization
      • Market Snippet, By Data Source
      • Market Snippet, By Application
      • Market Snippet, By Industry Vertical
      • Market Snippet, By Region
    • Opportunity Map Analysis
    • Executive Summary—3 Big Predictions
  4. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Market Trends
    • DR Impact Analysis
    • PEST Analysis
    • Porter’s Five Forces Analysis
    • Opportunity Orbit
    • Market Investment Feasibility Index
    • Macroeconomic Factor Analysis
  5. Global Customer Analytics Market, By Component, 2020 – 2025, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2025
      • Y-o-Y Growth Analysis (%), 2020 – 2025
      • Segment Trends
    • Software
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2025
    • Services
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2025
    • Managed Services
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2025
    • Professional Services
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2025
  6. Global Customer Analytics Market, By Deployment, 2020 – 2025, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2025
      • Y-o-Y Growth Analysis (%), 2020 – 2025
      • Segment Trends
    • On-premises
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2025
    • Cloud
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2025
  7. Global Customer Analytics Market, By Organization, 2020 – 2025, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2025
      • Y-o-Y Growth Analysis (%), 2020 – 2025
      • Segment Trends
    • Small & Medium-Sized Enterprises (SMEs)
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2025
    • Large enterprises
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2025
  8. Global Customer Analytics Market, By Data Source, 2020 – 2025, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2025
      • Y-o-Y Growth Analysis (%), 2020 – 2025
      • Segment Trends
    • Web
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2025
    • Social Media
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2025
    • Smartphone
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2025
    • Email
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2025
    • Call Centre
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2025
    • Others
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2025
  9. Global Customer Analytics Market, By Application, 2020 – 2025, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2025
      • Y-o-Y Growth Analysis (%), 2020 – 2025
      • Segment Trends
    • Brand Management
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2025
    • Campaign Management
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2025
    • Churn Management
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2025
    • Customer Behavioral Analysis
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2025
    • Product Management
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2025
    • Others
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2025
  10. Global Customer Analytics Market, By Industry Vertical, 2020 – 2025, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2025
      • Y-o-Y Growth Analysis (%), 2020 – 2025
      • Segment Trends
    • Banking, Financial Services, and Insurance (BFSI)
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2025
    • Retail and e-commerce
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2025
    • Telecommunications and IT
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2025
    • Energy and Utilities
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2025
    • Others
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2025
  11. Global Customer Analytics Market, By Region, 2020 – 2025, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2025
      • Y-o-Y Growth Analysis (%), 2020 – 2025
      • Regional Trends
    • North America
      • Market Size and Forecast (US$ Mn), By Component, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Deployment, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Organization, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Data Source, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Application, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Industry Vertical, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2025
        • U.S.
        • Canada
    • Europe
      • Market Size and Forecast (US$ Mn), By Component, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Deployment, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Organization, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Data Source, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Application, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Industry Vertical, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2025
        • Germany
        • UK
        • France
        • Russia
        • Italy
        • Rest of Europe
    • Asia Pacific
      • Market Size and Forecast (US$ Mn), By Component, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Deployment, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Organization, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Data Source, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Application, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Industry Vertical, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2025
        • China
        • India
        • Japan
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • Market Size and Forecast (US$ Mn), By Component, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Deployment, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Organization, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Data Source, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Application, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Industry Vertical, 2020 – 2025
      • Market Size  and Forecast (US$ Mn), By Country, 2020 – 2025
        • Brazil
        • Mexico
        • Rest of Latin America
    • Middle East & Africa
      • Market Size and Forecast (US$ Mn), By Component, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Deployment, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Organization, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Data Source, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Application, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Industry Vertical, 2020 – 2025
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2025
        • GCC
        • Israel
        • South Africa
        • Rest of Middle East
  12. Competitive Landscape
    • Heat Map Analysis
    • Market Presence and Specificity Analysis
  13. Company Profiles
      • Google
        • Company Overview
        • Product Portfolio
        • Key Highlights
        • Financial Overview
        • Business Strategies
      • Microsoft
      • Adobe
      • SAP
      • Oracle
      • SAS Institute
      • Teradata
      • Salesforce
      • Mixpanel
      • Second Measure
      • Manthan System
      • Absolute Data
      • NGData
  14. The Last Word
    • Future Impact
    • About Us
    • Contact

FAQs

The global customer analytics market is segmented based on component, deployment, organization, data source, application, industry vertical, and region.

Due to the increasing demand for enhanced customer satisfaction, the global market presence is growing faster. In the retail industry, the use of customer analytics is high due to development of personalized communications and marketing programs.

North America is projected to account for highest share in the global customer analytics market, whereas Asia Pacific (APAC) is anticipated to grow at the highest CAGR throughout the coming years.

The key players operating the global customer analytics market includes Google, Microsoft, Adobe, SAP, Oracle, SAS Institute, Teradata, Salesforce, Mixpanel, Second Measure, Manthan System, Absolute Data, and NGData.