Craft Soda Market Size, Share, By Product (Natural and Organic), By Target Customer (Teenagers, Young Adults, and Middle-Aged Adults), By Distribution Channel (Supermarkets & Hypermarkets, Convenience & Specialty Stores, and Online Stores), and By Region - Trends, Analysis, and Forecast till 2034

Craft Soda Market Size was valued at USD 764 Million in 2024 and is expected to reach USD 1205 Million by 2034 growing at a CAGR of 5.1%

Craft Soda applies a thin layer of protective film over a printed circuit board and other electronics installed on vehicles. Formed from this polymer film, it works as a barrier to environmental factors like moisture, dust, chemicals, and temperature variations, which can cause an electronic system to sustain damage or degradation easily. It is applied to different segments connected with the automotive sector to ensure that the coatings protect the electronics from vibrations, extreme temperatures, and corrosive chemicals so that the electronics' reliability and long lifespan are matched. It helps avoid the formation of short circuits, corrosion, and electrical failures. It allows critical automotive systems—engine control units, safety features, and infotainment systems—to function faultlessly throughout their lifetime. Applying the material via spraying, dipping, or brushing, with subsequent curing, will create a durable protective layer.

There are many types of Craft Soda, all with individual characteristics that fit different applications best. The most common ones are acrylic, silicone, polyurethane, epoxy, and perylene. Acrylic coatings, in particular, have gained massive popularity because of their outstanding operational and rework friendliness. Silicone coatings possess tremendous flexibility and thermal resistance; hence, they are recommended for use on components subject to high temperatures or frequent thermal cycling. While a polyurethane coating exhibits good chemical and abrasion resistance, an epoxy coating will be very effective against moisture and chemicals. On the other hand, the gas phase-deposited perylene provides a skinny and uniform coating with excellent barrier properties. The appropriate coating will be based on the specific environmental issues, operating temperature range, and performance expectations of an automotive electronic system. Coating thickness may vary from a few micrometers to hundreds of micrometers depending on the level of protection intended. Quality control in the coating process is significant; inconsistencies or defects in the coating directly translate into field failures. Manufacturers often use techniques such as fluorescence additives that help visually examine coating coverage and uniformity.

Key Drivers of Target Market:

Health-Conscious Cravings

• With a health-conscious population shying away from sugary drinks, often craft sodas serve to quench this desire through an emphasis on natural ingredients. They proudly proclaim reduced sugar content and sometimes even add health-promoting ingredients like probiotics or antioxidants. It's a positioning that gives Craft Soda a health halo, which makes it a desirable alternative to the too-sugary mainstream brands for a new generation of beverage consumers.

A Feast for the Eyes

• The Craft Soda does more than quench thirst; it pleases the eyes. It often comes in unique, champagne-like bottles or specially designed cans, exuding premium imagery. It is this regard for design that makes the product exude beyond refreshment, attracting consumers that appreciate a finely crafted experience of delicious and gorgeous.

Restrains:

Distribution Dilemma

• Many a time, craft sodas cannot compete with big and established mainstream brands due to their poor availability. This means the distribution channels are not as huge, hence creating a situation where consumers may not be able to get them easily. It therefore creates a problem of brand awareness and more customers. In order to have further market penetration, this issue needs to be addressed.

Opportunities:

Digital Fizz

• By using online sales platforms, Craft Soda brands take their business to a national or worldwide marketplace, totally bypassing geographical limitations. Social media marketing can further extend brand awareness and engage with a bigger audience. Engaging content that brings out unique flavors, the brew process, and a brand story can connect with a group of potential customers and build a sense of community around the brand.

The market is segmented based on Product, Target Customer, Distribution Channel, and Region.

Product Insights:

• Natural: Natural craft sodas very often include whole fruits, herbs, spices, and natural sweeteners like cane sugar, honey, agave nectar, or stevia in their composition. No artificial additives or preservatives come into play with their formulation. Appeals to a health-driven consumer for clean label, transparently sourced ingredients.
• Organic: Such soft drinks must be in strict compliance with organic certification standards, for example, those of the United States Department of Agriculture, or even the EU Organic Certification within Europe.
• Ingredients: Organically grown fruits and natural sweeteners that are free of synthetic chemicals. Targets customers who value sustainability, environmental impact, and health. This brand generally falls into a higher-end category because of the premium ingredients.

Target Customer Insights:

• Teenagers: Teenagers crave bold, adventurous flavor and NOTICEABLE PACKAGING. Digital campaigns pegged to social media trends and influencer endorsements run on TikTok, Instagram, and YouTube, with sponsorship for events or collaborations with popular influencers. Exclusive and vibrant flavors like tropical fruit mixes, berry blends, and exotic spices.
• Young Adults: This demographic values the authenticity, quality, and innovation associated with a product. They could easily be biased towards companies that can provide a story or lifestyle alignment. Targeted social media ads, sponsorship with top restaurants/bars, and events at food/beverage festivals.
• Adults in their middle years, it is health benefits, ingredients, premium, and nostalgic offerings; willingness to pay a premium for high-quality products. Health-oriented messaging, advertising in health and wellness magazines, and collaborations with fitness and wellness influencers.

Distribution Channel Insights:

• Supermarkets & Hypermarkets: These are large retail environments with high footfalls that offer excellent shelf space and visibility. It thus provides convenience to the customers by doing all their grocery shopping at one place. High-volume sales potential.
• Convenience/Specialty Stores: These are smaller stores, mostly local in nature, that specialize in some kind of product, such as organics, gourmet items, and health foods. The advantages associated with this include the ability to target niche markets and provide a list of hand-picked, high-quality products.
• Online Stores: These are electronic commerce platforms that provide the convenience of home delivery with a wide range of products. The features and benefits include high accessibility to a large number of people, an opportunity to give detailed product information, and direct consumer feedback.

Regional Insights:

• North America: Strong consumer awareness about health and wellness trends; strong market for premium and craft beverages with an emphasis on organic and natural products. Growing interest in organic and clean-label products, unique and innovative flavors.
• Europe: Very strict regulations when it comes to food and beverages; great demand for organic and sustainably sourced products exists. Interest in locally sourced and artisanal products is high; interest in eco-friendly packaging is on the rise.
• Asia-Pacific: Several diversified market dynamics characterize different stages of economic development and consumer preference. Fast-growing middle class with increasing disposable income, developing health consciousness, interest in Western-style beverages, demand for premium products, and innovative products.
• Latin America: Developing market demand from premium and natural product categories; economic circumstances could influence purchasing power. Urbanization and growing middle class drive interest in healthy and natural beverages.
• Middle East & Africa: In urban areas, there is a stronger demand for premium products. Growth in modern retail channels, an increase in demand for premium and health-oriented beverages, interest in unique flavors, interest in high-quality products are observable.

Craft Soda Market Report Scope:

Attribute	Details
Market Size 2024	USD 764 Million
Projected Market Size 2034	USD 1205 Million
CAGR Growth Rate	5.1%
Base year for estimation	2023
Forecast period	2024 – 2034
Market representation	Revenue in USD Million & CAGR from 2024 to 2034
Market Segmentation	By Product- Natural and Organic By Target Customer- Teenagers, Young Adults, and Middle-Aged Adults By Distribution Channel- Supermarkets & Hypermarkets, Convenience & Specialty Stores, and Online Stores
Regional scope	North America - U.S., Canada Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific Latin America - Brazil, Mexico, Argentina, Rest of Latin America Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa
Report coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2024 to 2034. For the purpose of this study segmented the target market report based on product, target customer, distribution channel, and region.

Segmentation:

By Product:

• Natural
• Organic

By Target Customer:

• Teenagers
• Young Adults
• Middle-Aged Adults

By Distribution Channel:

• Supermarkets & Hypermarkets
• Convenience & Specialty Stores
• Online Stores

By Region:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • Israel
  • South Africa
  • Rest of Middle East & Africa

The key players operating the Craft Soda Market include Tuxen Brewing Co., Wild Poppy Company, Boylan Bottling Co., Excel Bottling Company, Jones Soda Co., SIPP eco beverage co., Inc., Craft Soda Company, Justcraft Soda, Appalachian Brewing Co., and Batch Craft Soda.

• In June 2023, Jones Soda Co. announced a brand-new craft soda flavor in collaboration with Mary Jones. The company is innovating and making new enchanting flavors to remain consistent with the changing taste palates of consumers. The limited edition was part of its summer lineup, looking to draw attention from die-hard fans and new eyes alike who are looking to try something exclusive and refreshing.
• In November 2021, a new craft soda brand—Rock, Paper, Soda—launched at a pop-up food event held in Yellow Cab Tavern in the U.S. The timing of this launch was tactically written to capture audiences who were many food enthusiasts and soda aficionados attending the event, making it an extremely opportune platform for the new brand to let a lot of people experience its innovative flavors for the first time.

• Tuxen Brewing Co.*
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Wild Poppy Company
• Boylan Bottling Co.
• Excel Bottling Company
• Jones Soda Co.
• SIPP eco beverage co., Inc.
• Craft Soda Company
• Justcraft Soda
• Appalachian Brewing Co.
• Batch Craft Soda

“*” marked represents similar segmentation in other categories in the respective section.

Research Objective and Assumption

• Research Objectives
• Assumptions
• Abbreviations

Market Preview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Product
  • Market Snippet, By Target Customer
  • Market Snippet, By Distribution Channel
  • Market Snippet, By Region
• Opportunity Map Analysis

Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Restraints
  • Market Opportunities
• Market Trends
• Product Launch
• Merger and Acquisitions
• Impact Analysis
• PEST Analysis
• Porter’s Analysis

Market Segmentation, Product, Forecast Period up to 10 Years, (USD Mn)

• Overview
  • Market Value and Forecast (USD Mn), and Share Analysis (%), Forecast Period up to 10 Years
  • Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
  • Segment Trends
• Natural
  • Overview
  • Market Size and Forecast (USD Mn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
• Organic
  • Overview
  • Market Size and Forecast (USD Mn), and Y-o-Y Growth (%), Forecast Period up to 10 Years

Market Segmentation, Target Customer, Forecast Period up to 10 Years, (USD Mn)

• Overview
  • Market Value and Forecast (USD Mn), and Share Analysis (%), Forecast Period up to 10 Years
  • Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
  • Segment Trends
• Teenagers   
  • Overview
  • Market Size and Forecast (USD Mn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
• Young Adults        
  • Overview
  • Market Size and Forecast (USD Mn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
• Middle-Aged Adults
  • Overview
  • Market Size and Forecast (USD Mn), and Y-o-Y Growth (%), Forecast Period up to 10 Years

Market Segmentation, Distribution Channel, Forecast Period up to 10 Years, (USD Mn)

• Overview
  • Market Value and Forecast (USD Mn), and Share Analysis (%), Forecast Period up to 10 Years
  • Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
  • Segment Trends
• Supermarkets & Hypermarkets   
  • Overview
  • Market Size and Forecast (USD Mn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
• Convenience & Specialty Stores 
  • Overview
  • Market Size and Forecast (USD Mn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
• Online Stores
  • Overview
  • Market Size and Forecast (USD Mn), and Y-o-Y Growth (%), Forecast Period up to 10 Years

Market Segmentation, By Region, Forecast Period up to 10 Years, (USD Mn)

• Overview
  • Market Value and Forecast (USD Mn), and Share Analysis (%), Forecast Period up to 10 Years
  • Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
  • Regional Trends
• North America
  • Market Size and Forecast (USD Mn), By Product, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Mn), By Target Customer, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Mn), By Distribution Channel, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Mn), By Country, Forecast Period up to 10 Years
    • U.S
    • Canada
• Asia Pacific
  • Market Size and Forecast (USD Mn), By Product, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Mn), By Target Customer, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Mn), By Distribution Channel, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Mn), By Country, Forecast Period up to 10 Years
    • India
    • Japan
    • South Korea
    • China
    • Rest of Asia Pacific
• Europe
  • Market Size and Forecast (USD Mn), By Product, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Mn), By Target Customer, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Mn), By Distribution Channel, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Mn), By Country, Forecast Period up to 10 Years
    • UK
    • Germany
    • France
    • Russia
    • Italy
    • Rest of Europe
• Latin America
  • Market Size and Forecast (USD Mn), By Product, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Mn), By Target Customer, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Mn), By Distribution Channel, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Mn), By Application, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Mn), By Country, Forecast Period up to 10 Years
    • Brazil
    • Mexico
    • Rest of Latin America
• Middle East and Africa
  • Market Size and Forecast (USD Mn), By Product, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Mn), By Target Customer, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Mn), By Distribution Channel, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Mn), By Country, Forecast Period up to 10 Years
    • GCC
    • Israel
    • South Africa
    • Rest of Middle East and Africa

Competitive Landscape

• Heat Map Analysis
• Company Profiles

• Tuxen Brewing Co.,
• Wild Poppy Company,
• Boylan Bottling Co.,
• Excel Bottling Company,
• Jones Soda Co.,
• SIPP eco beverage co., Inc.,
• Craft Soda Company,
• Justcraft Soda,
• Appalachian Brewing Co.,
• Batch Craft Soda.

The Last Word

• Future Impact
• About Us
• Contact