A2p SMS Market, By Type (CRM, Promotions, Pushed Content, Interactive, and Others), By Application (BFSI, Entertainment, Tourism, Retail, Marketing, Healthcare, Media, and Others), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030

Report Code: PMI120919 | Publish Date: April 2023 | No. of Pages: 168

Global Ap SMS Market By Overview

Introduction:

2P texting is a valuable tool for communicating with mobile users for businesses or organizations in the communication market. Businesses utilize text messaging to inform customers of updates and enhance user experience, which boosts sales for the company. SMS creates leads, increases income, and strengthens customer connections in several industries, including BFSI, retail and e-commerce, travel and tourism, marketing, and hyperlocal businesses. A2P messaging is changing and growing worldwide and will keep doing so as long as market actors encounter new issues. The A2p SMS Market accounted for USD 61.5 billion in 2020 and is expected to grow to USD 78.53 in 2030 at a compound annual growth rate (CAGR) of 3.0%.

Global Ap SMS Market By Dynamics

The growing number of mobile subscribers drives the A2P industry forward. The number of unique mobile subscribers reached over 5.1 billion in 2018, with smartphones accounting for 60% of connections, and is expected to reach about six billion in 2025, with smartphones accounting for 80% of links, according to the GSMA Mobile Economy 2019 research. With more mobile users worldwide, businesses, MNOs, and application developers can communicate with their clients more effectively. MNOs seek to increase their investment in A2P services to increase income. As one might expect, texting is a popular method of communication for mobile phone users. As a result, businesses may take advantage of this feature to send warnings, notifications, and promotional messages.

Global Ap SMS Market By Segmentation

Source: Prophecy Market Insights

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

The Global A2p SMS Market is segmented based on type, application, and region.

Based on type, the Global A2p SMS Market is segmented into CRM, Promotions, Pushed Content, Interactive, and Others. Based on application, the Global A2p SMS Market is segmented into BFSI, Entertainment, Tourism, Retail, Marketing, Healthcare, Media, and Others.

Regional Insights:

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

The Global A2p SMS Market is segmented in the region into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. In 2021, Asia Pacific's highest revenue share was over 42%. The rise in smartphone adoption, the expansion of online services, and the number of internet subscribers in the area are all credited with the growth. A2P industry demand is driven by India and China's large and dispersed client bases, which also open up new prospects.

Report Scope:

Attribute

Details

Base year for estimation

2020

Forecast period

20220– 2030

Market representation

Revenue in USD Billion & CAGR from 2020 to 2030

Market Segmentation

By Type - CRM, Promotions, Pushed Content, Interactive, and Others.

By ApplicationBFSI, Entertainment, Tourism, Retail, Marketing, Healthcare, Media, and Others.

Regional scope

North America - U.S., Canada

Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe

Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific

Latin America - Brazil, Mexico, Argentina, Rest of Latin America

Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2020 to 2030. For the purpose of this study, has segmented the Global A2p SMS MarketMarket report based on device, contain, deployment and region:

Global A2p SMS Market, By Type 

  • CRM
  • Promotions
  • Pushed Content
  • Interactive
  • Others

Global A2p SMS Market, By Application 

  • BFSI
  • Entertainment
  • Tourism
  • Retail
  • Marketing
  • Healthcare
  • Media
  • Others

Global A2p SMS Market, By Region:

      • North America
          • U.S.
          • Canada
      • Europe
          • Germany
          • UK
          • France
          • Russia
          • Italy
          • Rest of Europe
      • Asia Pacific
          • China
          • India
          • Japan
          • South Korea
          • Rest of Asia Pacific
      • Latin America
          • Brazil
          • Mexico
          • Rest of Latin America
      • Middle East & Africa
          • GCC
          • Israel
          • South Africa
          • Rest of Middle East & Africa

Global Ap SMS Market By Key Players

The key players operating the Global A2p SMS Market MBlox, Inc., CLX Communications AB, Infobip Ltd., Tanla Solutions Ltd., SAP Mobile Services, Silverstreet International Pte Ltd., Syniverse Technologies LLC, Nexmo, Inc., Tyntec Ltd. and SITO Mobile Ltd.

Prominent players operating in the target market are focusing on the strategic partnerships as well as launching of the products in order to gain competitive edge in the target market. For instance, in August2022, Telstra touts proposed restructures ‘transparency’ and ‘flexibility’, in its newly released plan brochure, Telstra said the restructuring would create better transparency of its assets across its customer and infrastructure businesses, which would "allow management to increase efficiency and effectiveness".

Global Ap SMS Market By Company Profile

  • MBlox, Inc. *
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • CLX Communications AB
  • Infobip Ltd.
  • Tanla Solutions Ltd.
  • SAP Mobile Services
  • Silverstreet International Pte Ltd.
  • Syniverse Technologies LLC
  • Nexmo, Inc.
  • Tyntec Ltd.
  • SITO Mobile Ltd.

“*” marked represents similar segmentation in other categories in the respective section

Global Ap SMS Market By Table of Contents

  1. Research Objective and Assumption
    • Preface
    • Research Objectives
    • Study Scope
    • Years Considered for the study
    • Assumptions
    • Abbreviations
  2. Research Methodology
    • Research data
    • Primary Data
      • Primary Interviews
      • Primary Breakdown
      • Key data from Primary Sources
      • Key Thickness Insights
    • Secondary Data
      • Major Secondary Sources
      • Secondary Sources
    • Market Estimation
    • Top-Down Approach
      • Approach for estimating Market Share by Top-Down Analysis (Supply Side)
    • Bottom-Up Approach
      • Approach for estimating market share by Bottom-up Analysis (Demand Side)
    • Market Breakdown and Data Triangulation
    • Research Assumptions
    • PORTER’s
    • Investment Outlook
  3. Market Purview
    • Executive Summary
    • Key Findings—Global Outlook for A2p SMS Strategies
      • Key Questions this Study will Answer
        • By Type (CRM, Promotions, Pushed Content, Interactive, and Others),
        • By Application (BFSI, Entertainment, Tourism, Retail, Marketing, Healthcare, Media, and Others)
        • By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa)
    • Opportunity Map Analysis
    • Executive Summary—3 Big Predictions
  4. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Market Trends
    • DR Impact Analysis
    • PEST Analysis
    • Porter’s Five Forces Analysis
    • Opportunity Orbit
    • Overview
    • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
    • Y-o-Y Growth Analysis (%), 2020 – 2030
    • Regional Trends
    • Market Investment Feasibility Index
    • Macroeconomic Factor Analysis
  5. Regional Analysis
    • Regional Revenue Analysis
    • Regional By segment Analysis
    • Reasons for regional growth
    • Key Player of particular region
    • Countries Include in the report:
      • North America (U.S., Canada)
      • Europe (UK, France, Germany, Russia, Italy, Rest of Europe)
      • Asia Pacific (India, Japan, South Korea, China, Rest of Asia Pacific)
      • Latin America (Brazil, Mexico, Rest of Latin America)
      • Middle East & Africa (GCC, Israel, South Africa, Rest of Middle East)
  1. Competitive Landscape
    • Heat Map Analysis
    • Market Presence and Specificity Analysis
    • Competitive Overview
    • Competitive Benchmarking
    • Market Share Analysis
    • Key Developments In The Global A2p SMS Market
    • Key Developments: Mergers & Acquisitions
    • Key Developments: Collaboration
    • Key Developments: Contracts & Agreements
    • Key Developments: Expansion
    • Key Developments: Product Developments
  2. Company Profiles

 

  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
  • SWOT Analysis
    • MBlox, Inc.
    • CLX Communications AB
    • Infobip Ltd.
    • Tanla Solutions Ltd.
    • SAP Mobile Services
    • Silverstreet International Pte Ltd. 
    • Syniverse Technologies LLC
    • Nexmo, Inc.
    • Tyntec Ltd.
    • SITO Mobile Ltd.
  1. The Last Word
    • Future Impact
    • About Us
    • Contact

 

FAQs

The A2p SMS Market is segmented into basis of type, application, and region.

The growing number of mobile subscribers is what is driving the A2P industry forward.

By region, In 2021, Asia Pacific had the highest revenue share of over 42%. The rise in smartphone adoption, the expansion of online services, and the number of internet subscribers in the area are all credited with the growth.

The Key players operating in the Global A2p SMS Market includes Wanda Group, Longhu Group Holdings Co. Ltd, Powerlong Real Estate Holdings Limited, Greenland Business Group, and Seazen Holdings Co.