Published Date: November 2024
Direct-to-Consumer (DTC) pet food is a type of business model in which the pet food producers directly sell their products to the pet owners or customers. In this model the pet food is not sold using the traditional retail channels, such as pet stores and super markets. The growing attention of the pet owners for DTC is expected to propel the direct-to-consumer (DTC) pet food market growth during the forecast period.
Direct-to-Consumer (DTC) Pet Food Market Segmentation Analysis:
By Type |
Meals, Dry Meals, Wet Meals, Customized Meals, Treats, Standard Treats, Dental Chews, and Supplements |
By Pet Type |
Dogs, Cats, and Other Pets |
By Health Condition |
Nutrition, Digestive Health, Allergies, and Others |
By Distribution Channel |
Online and Offline |
Direct-to-Consumer (DTC) Pet Food Market Report Highlights:
- The direct-to-consumer (DTC) pet food market size was worth USD 2.3 Billion in 2024.
- The market is expected to be worth USD 12.5 Billion by 2034 at a CAGR of 28.6% during the projected period.
- Under the type segment, the market is segmented into meals, dry meals, wet meals, customized meals, treats, standard treats, dental chews, and supplements. The supplement segment is projected to hold the largest direct-to-consumer (DTC) pet food market share due to their ability of treating different health conditions.
- The market is segmented into dogs, cats, and other pets based on the pet type segment. The dogs segment is dominating the market due to the high demand of dog food and availability of nutritious food for dogs globally.
- By health conditions, the market is classified into nutrition, digestive health, allergies, and others. Due to the high focus of pet owners on having a nutritious and balance diet for their pets, the nutrition segment is expected to dominate the market.
- On the basis of distribution channel, the market is bifurcated into online and offline. The online segment is dominating due to the various benefits for customers to order pet food online.
- Geographically, the market is analyzed across North America, Asia Pacific, Europe, Latin America, and the Middle East & Africa. North America is dominating the market owing to the increased urbanization and disposable income, along with high growth in pet ownership.
Direct-to-Consumer (DTC) Pet Food Market Market Dynamics:
Growth Factor |
Challenge Factor |
Market Trend |
Increased Demand for Healthy Pet Food |
Limited Brand Awareness |
Increase in Subscription services |
Direct-to-Consumer (DTC) Pet Food Market Key Highlights:
- In May 2024, Burns Pet Nutrition recently launched food for weaning puppies. Burns Pet Nutrition, a Welsh natural dog and cat food company owned by Assisi Pet Care Group has created a new diet for weaning puppies. Burns First Steps Chicken & Rice dish contains more animal protein than other puppy feeds, according to the company, and is designed for excellent digestion. The new weaning puppy diet contains fresh chicken and is manufactured in the United Kingdom.
- In May 2024, A Czech Company launched cultured meat for pet food. Bene Meat Technologies is looking for a partner that can have the product on shelves by the end of the year. Furthermore, United Petfood plans to open a new Polish facility in 2025. The company has published the first samples of its cultured meat for pet food and is currently looking for an industry partner to help the product reach shelves in numerous markets by the end of the year.
Evolving pet ownership leads to shift in consumer purchasing behaviours
Due to the growing trust of consumers in purchasing directly from companies online, pet food sales are increasing within the direct-to-consumer (DTC) industry. Knowing where these influencers are and who they aim to influence is necessary to understand what these groups acquire. This changes the traditional demographics, such as gender, ethnicity, age, and income and education level, which are less useful in predicting consumer behavior.
Acquisition & Partnership Analysis
Inspired Pet Nutrition (IPN) acquired USD 55.8 million for the purchase of Butcher’s Pet Care. Through the acquisition Butcher’s is able to continue concentrating on its strategic growth goals while creating a pet food group with revenues of over USD 454.5 million.
According to Petfood Industry’s Top Companies analysis, Inspired Pet Nutrition is the biggest independent dry pet food manufacturer in the U.K., whereas Butcher’s Pet Care specializes in Natural wet pet food that is devoid of artificial coloring, flavoring and preservatives and also grain, soy, and gluten.
Browse ∼70 market data tables and ∼45 figures through ∼174 slides and in-depth TOC on “Direct-to-Consumer (DTC) Pet Food Market Size, Share, By Type (Meals (Dry, Wet, Customized), Treats (Standard Treats, Dental Chews), Supplements), By Pet Type (Dogs, Cats, Other Pets), By Health Condition (Nutrition, Digestive Health, Allergies, Others), By Distribution Channel (Online, Offline), and By Region - Trends, Analysis, and Forecast till 2034”
For more insights on direct-to-consumer (DTC) pet food market and its future trends, visit link: https://www.prophecymarketinsights.com/market_insight/direct-to-consumer-genetic-testing-market-5639
Competitive Landscape of Direct-to-Consumer (DTC) Pet Food Market:
The key players operating the Direct-to-Consumer (DTC) Pet Food Market include Mars Incorporated, Simmons Pet Food, Nestle, The Farmer's Dog, Inc., The J.M. Smucker Company, Hill's Pet Nutrition, JustFoodForDogs, LLC, NomNomNow, Inc., Diamond Pet Foods, Heristo Aktiengesellschaft, Farmina Pet Foods Holding B.V., WellPet, LLC, Ollie Pets Inc., and General Mills.
Company Name |
Mars Incorporated |
Headquarter |
Virginia, U.S. |
CEO |
Poul Weihrauch |
Employee Count (2024) |
140,000 |
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