Media Planning Software Market is estimated to be US$1.6 Billion by 2030 with a CAGR of 10.8% during the forecast period

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Published Date: May 2023

Media Planning Software Market accounted for US$ 645.1 million in 2021 and is estimated to be US$ 1,601.0 million by 2030 and is anticipated to register a CAGR of 10.8%. Media planning software is used by enterprise level brands running multiple marketing campaigns, which include both online and offline channels. Increasing penetration of mobile phone over all the globe along with internet services is supporting the brands and key players to promote their services and products through digital media.

Media Planning Software helps to aggregate all the channel on single platform, which helps to work smarter and more efficiently. Companies are adopting this software to attract target audiences by presenting product or service in an attractive fashion. Further the data provide by the media planning software can also help to derive analysis of consumers, which could help the company to build a proper strategy.

The report "Global Media Planning Software Market, By Type (Web-based and Cloud-based and On-premises), By Application (SMBs and Large Business), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030”

Key Highlights:

On March 2023, US Software Company Adobe has divided its global media planning and buying duties between Media and WPP’s Wavemaker. As Wavemaker has captured billings of $250 million in the Americas and further $100m in global customer engagement and retention responsibilities for three Adobe business lines.
Zoho Social, Buffer, Hootsuite, SocialPilot, and Sprout Social were listed has top social media management software by Forbes in 2023.

Analyst View:

Digital media marketing campaign are now crucial component of any marketing strategy. Posting to several accounts multiple times a day, is time consuming and quite unorganized, therefore there is being a requirement for smart media planning software to automate and schedule the posts. Increasing importance of digital marketing in every sector to reach the customers is expected to foster the media planning software market.

Browse 60 market data tables* and 35 figures* through 140 slides and in-depth TOC on “Global Media Planning Software Market, By Type (Web-based and Cloud-based and On-premises), By Application (SMBs and Large Business), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030”

Key Market Insights from the report

Global Media Planning Software Market accounted for US$ 645.1 million in 2020 and is estimated to be US$1,601.0 million by 2030 and is anticipated to register a CAGR of 10.8%. The Global Media Planning Software Market is segmented based on type, application, and region.

Based on Type, Global Media Planning Software Market is segmented into Web-based and Cloud-based and On-premises.
Based on Application, Global Media Planning Software Market is segmented into SMBs and Large Business.
By Region, the Global Media Planning Software Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Competitive Landscape & their strategies of Global Media Planning Software Market:

The prominent players operating in the Global Media Planning Software Market include, comScore, Inc., SAP SE, Centro, Inc., Strata Company, SQAD LLC, Telmar Information Services Corp, BluHorn LLC, NextMark, Inc. , Mediatool Holding Ag, and Metallhandel GmbH.

The market provides detailed information regarding the industrial base, productivity, strengths, manufacturers, and recent trends which will help companies enlarge the businesses and promote financial growth. Furthermore, the report exhibits dynamic factors including segments, sub-segments, regional marketplaces, competition, dominant key players, and market forecasts. In addition, the market includes recent collaborations, mergers, acquisitions, and partnerships along with regulatory frameworks across different regions impacting the market trajectory. Recent technological advances and innovations influencing the global market are included in the report.

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Some Important Points Answered in this Market Report Are Given Below:

Explains an overview of the product portfolio, including product development, planning, and positioning
Explains details about key operational strategies with a focus on R&D strategies, corporate structure, localization strategies, production capabilities, and financial performance of various companies.
Detailed analysis of the market revenue over the forecasted period.
Examining various outlooks of the market with the help of Porter’s five forces analysis, PEST & SWOT Analysis.
Study on the segments that are anticipated to dominate the market.
Study on the regional analysis that is expected to register the highest growth over the forecast period