In-Game Advertising Market is estimated to grow with a CAGR of 11.8% during the forecast period

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Published Date: June 2023

In-Game Advertising Market size was valued at US$ 6.8 billion in 2022 and is expected to grow to US$ 20.8 billion by 2032 at a compound annual growth rate (CAGR) of 11.5%. In-game advertising uses standard IAB creatives to run advertising components in a real-time advertising campaign inside video games, comparable to any other digital channel. In-game advertising is gaining popularity in today's market. In-game advertising is a form of product promotion that takes place within video games. Advertisers can pay for their products to appear in digital games. It gives marketers the opportunity to have their brand or products promoted in digital games. Advertisement style and depiction varies by game, with in-game adverts appearing on posters and billboards in the virtual game environment in some 3D games. Ads will appear in the shape of a branded product in some 2D games.

The report " Global In-Game Advertising Market, By Type (Static Ads and Dynamic Ads), By Device (PC-Based Online Games, Mobile Games, and Connected Console Games), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2032’’

Key Highlights:

In 2021, NextPlay Technologies, Inc., a digital business ecosystem for digital advertisers, consumers, video gamers, and travellers, has announced the launch of NextPlay X Soma Labs, a digital design and innovation lab focused on developing non-fungible tokens (NFTs), social games, and Metaverse virtual worlds for major brands, creators, and agencies.
In 2021, -Frameplay, the global leader in in-game advertising, and Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced the launch of a first-to-market impression to conversion attribution campaign for a leading powersports company in a mobile video game environment.

Analyst View:

The in-game advertising market is expected to be driven by many benefits such as lower advertising expenses, increased reach and return on investments, rapid integration, and easy setting of advertisements in social gaming. Furthermore, the deployment of various gaming payment mechanisms decreases fraud, which is expected to drive market demand throughout the projection period. The growing availability of free mobile games that monetize through in-game advertising is expected to drive industry growth. This service may produce additional money for game developers, which is likely to drive market expansion even further. In-game advertisements coupled with mobile games also offer location and tracking features, which can be used to present customers with location-specific advertisements, increasing their impact. The growing number of smartphone users in emerging nations like India and China, along with an increase in the number of active online game players, may present an opportunity for the in-game advertising sector to flourish.

Browse 60 market data tables and 35 figures* through 140 slides and in-depth TOC on “*Global In-Game Advertising Market, By Type (Static Ads and Dynamic Ads), By Device (PC-Based Online Games, Mobile Games, and Connected Console Games), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030”

Key Market Insights from the report:

The ‘In-Game Advertising Market’ accounted for US$ 6.8 billion in 2022 and is estimated to be US$ 20.8 billion by 2032 and is anticipated to register a CAGR of 11.8%.The global in-game advertising market has been segmented on the basis of type, device, and region.

Based on Type, Global In-Game Advertising Market is segmented into Static Ads and Dynamic Ads.
Based on Device, Global In-Game Advertising Market is segmented into PC-Based Online Games, Mobile Games, and Connected Console Games.
By Region, the Global In-Game Advertising Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Competitive Landscape & their strategies of Global In-Game Advertising Market:

Key players contributing to the global in-game advertising market are Electronic Arts Inc., Media Spike Inc., RapidFire, Inc., Social Growth Technologies, Inc., Playwire Media Inc., Social Tokens Ltd., and Gamelin Advergames, Double Fusion, Engage Advertising, Giftgaming.

The market provides detailed information regarding the industrial base, productivity, strengths, manufacturers, and recent trends which will help companies enlarge the businesses and promote financial growth. Furthermore, the report exhibits dynamic factors including segments, sub-segments, regional marketplaces, competition, dominant key players, and market forecasts. In addition, the market includes recent collaborations, mergers, acquisitions, and partnerships along with regulatory frameworks across different regions impacting the market trajectory. Recent technological advances and innovations influencing the global market are included in the report.

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Some Important Points Answered in this Market Report Are Given Below:

Explains an overview of the product portfolio, including product development, planning, and positioning
Explains details about key operational strategies with a focus on R&D strategies, corporate structure, localization strategies, production capabilities, and financial performance of various companies.
Detailed analysis of the market revenue over the forecasted period.
Examining various outlooks of the market with the help of Porter’s five forces analysis, PEST & SWOT Analysis.
Study on the segments that are anticipated to dominate the market.
Study on the regional analysis that is expected to register the highest growth over the forecast period