Cannabis Beverages are a category of products that combine cannabis extracts, typically THC (tetrahydrocannabinol) and/or CBD (cannabidiol), with various types of beverages. These beverages provide an alternative and more socially acceptable way for consumers to experience the effects of cannabis compared to smoking or vaping the plant material. Cannabis beverages have gained popularity in regions where cannabis has been legalized for recreational or medicinal use, and they cater to a wide range of consumers seeking a controlled and convenient method of cannabis consumption.

The increasing legalization of cannabis for recreational and medicinal use in various regions and countries has opened up new markets for cannabis-infused products, including beverages. As more jurisdictions embraced cannabis, it created opportunities for companies to produce and sell cannabis beverages legally which contributes the growth for Cannabis Beverages Market. Consumers' growing interest in health and wellness has driven demand for natural and alternative products, including those infused with cannabinoids like CBD. Cannabis beverages are perceived as a healthier and more socially acceptable way to consume cannabis compared to smoking, which may attract health-conscious consumers.

The report “Cannabis Beverages Market, By Type (Alcoholic (Cannabis-Infused Beers, Cannabis-Infused Wines, Cannabis-Infused Spirits, and Others) and Non-Alcoholic (Cannabis Soda, Marijuana Tea, Marijuana Elixirs, and Cannabis Coffee and Cold Brew)), By End-user (Mass Merchandisers, Specialty Store, Online Stores, and Others), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2034”

 Key Highlights:

• In March 2023, Drippy Enterprises Inc., a cannabis beverage brand in California launched their newest product line, "Deep End", which is a 4oz, 100 mg THC drink that's low in sugar and calories, but packed with flavor. The company designed the packaging for this new drink using artificial intelligence ("AI"), making it one among the first cannabis companies to exploit cutting-edge technology in this way. Drippy's new products will provide legacy cannabis users with a full array of products across the two largest dosage categories in the sector. Deep End is a product extension of the original 10mg THC | 10mg CBN soda flavors - Grape Sunset, Strawberry Haze, and Citrus Fade - designed to provide a dosage boost to the original sodas or non-cannabis beverages, as well as a single use high dose shot.
• In April 2023, Cann, a cannabis beverage brand, launches in New York as the industry heats up. Cann has reached a significant milestone this month, just in time for the 4/20 celebration. Cann has grown by more than 200% year on year and recently sold its ten millionth can. The startup is now aiming to capitalize on that enthusiasm by launching in New York; state residents can now purchase Cann directly from the company or through merchants.
• In May 2023, Sunstone Estate has launched a cannabis beverage, the Sunstone Spritz. The sparkling beverage, which is sold directly to consumers, is produced with natural juice flavors and single-origin, full-spectrum, sun-grown cannabis rosin from Santa Barbara County. The Sunstone Spritz contains 5 mg of THC and comes in four flavors: Grapefruit Orange, Peach-Passion Fruit, Pineapple Coconut, and Watermelon. Sunstone cannabis rosin is hand-churned over time with ice, agitation, and pressure. Sunstone makes rosin that has a balanced, whole-plant cannabis beverage effect. Sunstone is said to be Santa Barbara County's oldest viticulture estate, with organic and regenerative farming practices.
• In September 2022, Michigan cannabis-infused seltzer Happi has expanded into Maine. The seltzers are created with all-natural, vegan ingredients and contain between 2.5mg and 10mg of THC per can, as well as 25 calories or less. Happi introduced three new flavors in Maine: Lemon Elderflower, Raspberry Honeysuckle, and Pomegranate Hibiscus. Happi's newest flavor, Lime Wild Mint, is also available exclusively to Mainers. Chef Happi Officer Joe Reynolds, who identified a chance to produce a precisely dosed cannabis beverage, and President Lisa Hurwitz, a CPG and cannabis industry specialist with a career-long focus on women's brands and products, founded Happi in Michigan.

Analyst View:

The ongoing trend of cannabis legalization in various regions and countries can significantly impact the cannabis beverages market. As more areas legalize cannabis for recreational or medicinal use, it expands the potential consumer base and creates new market opportunities for cannabis-infused products. As consumer preferences evolve, the demand for alternative cannabis consumption methods like beverages is likely to increase. Consumers seeking health and wellness products or those looking for a discreet and convenient way to consume cannabis may turn to cannabis beverages. The overall trend towards health and wellness, including the rising popularity of functional beverages, can provide opportunities for cannabis beverages with added health benefits, such as relaxation, stress relief, and potential medicinal properties.

Browse 60 market data tables* and 35 figures* through 140 slides and in-depth TOC on “Cannabis Beverages Market, By Type (Alcoholic (Cannabis-Infused Beers, Cannabis-Infused Wines, Cannabis-Infused Spirits, and Others) and Non-Alcoholic (Cannabis Soda, Marijuana Tea, Marijuana Elixirs, and Cannabis Coffee and Cold Brew)), By End-user (Mass Merchandisers, Specialty Store, Online Stores, and Others), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2034”

Key Market Insights from the report:

Cannabis Beverages Market accounted for US$ 2.3 Billion in 2024 and is estimated to be US$ 3.9 Billion by 2034 and is anticipated to register a CAGR of 6.10%. Cannabis Beverages Market is segmented based on Type, End-user and Region.

• Based on Type, Cannabis Beverages Market is segmented into Alcoholic (Cannabis-Infused Beers, Cannabis-Infused Wines, Cannabis-Infused Spirits, and Others) and Non-Alcoholic (Cannabis Soda, Marijuana Tea, Marijuana Elixirs, and Cannabis Coffee and Cold Brew).
• Based on End-user, Cannabis Beverages Market is segmented into Mass Merchandisers, Specialty Store, Online Stores, and Others.
• By Region, the Cannabis Beverages Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Competitive Landscape & their strategies of Cannabis Beverages Market:

The prominent players operating in the Cannabis Beverages Market includes, New Age Beverages Corporation; Keef Brand; Phivida Holdings Inc.; Koios Beverage Corporation; VCC Brand; Hexo Corp; The Alkaline Water Company; Dixie Brands Inc.; Aphria; and Canopy Growth.

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