Frozen Pizza Market is estimated to be US$ 66.1 Billion by 2034; Increasing Demand for Ready-to-Eat Foods, Convenience and Time-Saving to Propel Market Growth

Published Date: March 2024

Frozen Pizza is a popular convenience food that has become a staple in many households worldwide. It is a pre-made pizza that is frozen and packaged for later consumption. Frozen pizzas typically consist of a pre-baked crust topped with various ingredients, such as tomato sauce, cheese, meats, vegetables, and sometimes additional seasonings or herbs. The first commercially available frozen pizzas in the United States were introduced in the 1950s, which is when frozen pizza first became popular. Over time, improvements in food freezing and packaging technology have improved the availability, usability, and flavor of frozen pizzas.

One of the main reasons for the popularity of frozen pizza is its convenience. It offers a quick and easy meal option for consumers, especially those with busy lifestyles or limited cooking skills. The ability to have a ready-to-cook pizza available in the freezer eliminates the need for time-consuming dough preparation and pizza assembly. As the pace of modern life has accelerated, there is a growing demand for ready-to-eat or heat-and-eat food products. Frozen Pizza Market perfectly fits this trend, allowing consumers to enjoy a hot and satisfying pizza at their convenience without leaving their homes.

The report “Frozen Pizza Market, By Crust (Regular Thin Crust, Extra Thin Crust, Deep-dish), By Topping (Meat topping, and Vegetable topping), By Distribution Channel (Food Chain Service, and Retail) and By Region (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa) - Trends, Analysis and Forecast till 2034”

 Key Highlights:

  • In January 2023, Genio Della Pizza partnered with Pearlfisher for the brand’s new line of frozen pizzas. The packaging system focuses on a minimalist identity with a craft-inspired approach. Furthermore, the color palette is influenced by wood-fired pizza and natural Italian ingredients, resulting in an extremely creative design system. The design is straightforward but thorough, allowing the excellent pizzas to speak for themselves. The powerful graphic identity highlights the brand's attention to detail in making a frozen pizza for individuals who value quality, while also emphasizing the brand's heritage and values.
  • In September 2022, Chicago Town announced the addition of seven new products to its existing successful line of Chicago-inspired pizzas, stating that they will include "new trend led flavor combinations, new bases and new premium toppings". The total frozen pizza category, worth £474.8m, is growing as more shoppers switch to frozen, with further gains expected as consumers tighten their belts around both their choices for everyday meals that families enjoy and takeaway treat occasions, without sacrificing great pizza taste.

Analyst View:

The fast-paced and busy lifestyles of consumers will continue to drive the demand for convenient meal options like frozen pizza. As people seek quick and easy solutions for mealtime, frozen pizzas will remain a popular choice. Health-conscious consumers are increasingly seeking healthier food options, even in the frozen food category. Frozen pizza manufacturers may respond by offering healthier versions, such as pizzas with whole-grain crusts, plant-based toppings, or reduced sodium content. Continuous product innovation, including new crust types, unique toppings, and healthier options, will attract consumers looking for diverse and exciting frozen pizza choices. Manufacturers will focus on meeting diverse consumer preferences and dietary needs. The globalization of food culture will continue to drive the popularity of frozen pizzas in various regions around the world. As more consumers become familiar with and open to frozen pizza, it will penetrate new markets.

Browse 60 market data tables* and 35 figures* through 140 slides and in-depth TOC on Frozen Pizza Market, By Crust (Regular Thin Crust, Extra Thin Crust, Deep-dish), By Topping (Meat topping, and Vegetable topping), By Distribution Channel (Food Chain Service, and Retail) and By Region (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa) - Trends, Analysis and Forecast till 2034”

Key Market Insights from the report:

Frozen Pizza Market accounted for US$ 23.4 Billion in 2024 and is estimated to be US$ 66.1 Billion by 2034 and is anticipated to register a CAGR of 12.10%. Frozen Pizza Market is segmented based on Crust, Topping, Distribution Channel and Region.

  • Based on Crust, Frozen Pizza Market is segmented into Regular Thin Crust, Extra Thin Crust, Deep-dish.
  • Based on Topping, Frozen Pizza Market is segmented into Meat topping, and Vegetable topping.
  • Based on Distribution Channel, Frozen Pizza Market is segmented into Food Chain Service, and Retail.
  • By Region, the Frozen Pizza Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Competitive Landscape & their strategies of Frozen Pizza Market:

The prominent players operating in the Frozen Pizza Market includes, Freiberger Lebensmittel GmbH & Co. KG., Conagra Brands Inc., Daiya Foods Inc., Amy\'s Kitchen, Inc., Nestl S.A., Hansen Foods, LLC (Private Label), Schwan Food Co., Oetker, General Mills, Inc. and Palermo Villa, Inc.

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