Electric Toothbrush Market worth US$ 4.1 Billion 2029 with a CAGR of 6.6 %

Published Date: March 2024

Electric toothbrush market is projected to grow from US$ 2.7 billion in 2020 to US$ 4.1 billion by 2029. Increasing awareness regarding oral hygiene among the individuals across the globe is a key factor driving global electrical toothbrush market. In addition, increasing prevalence of dental caries has created demand for electric toothbrush which is fueling growth of electric toothbrush market over the forecast period. Furthermore, rising disposable income, along with improved standard of living are some among major factors anticipated to boost growth of the electric toothbrush market in the near future. Technological advancements in the product are anticipated to create cost effective opportunities for the key players operating in the electric toothbrush market. These advancements includes use of bluetooth technology in electric toothbrush, brush with LCD screens which show brushing time, etc.

The report "Electric Toothbrush Market, By Technology (Vibrational Electric Toothbrush and Rotation Oscillation Electric Toothbrush), By Distribution Channel (Online and Offline), By End-User (Adults and Kids), and Region - Global Forecast to 2029" 

Key Highlights:

  • In February 2019, for instance, The Procter & Gamble Co. has set to roll out the Oral-B Genius X electric toothbrush, which uses artificial intelligence to track where people are brushing in their mouth. A smart phone application provides personalized details on areas that require additional brushing.

Key Market Insights from the report:          

The electric toothbrush market accounted for US$ 4.1 and is projected to register a CAGR of 6.6 % over the forecast period. The market report has been segmented on the basis of technology, distribution channel, end-user, and region.

  • By technology, the vibrational electric toothbrush segment accounted for major revenue share in 2018, owing to effective cleaning of oral cavity as compared to rotation/oscillation head movement.
  • By distribution channel, the online segment accounted for major revenue share in 2018, owing to increasing use of online platform across the globe.
  • By end-user, the adults segment is accounted for major revenue share in 2018 since, oral complications are more prevalent among the adults.
  • By region, Asia Pacific electric toothbrush market accounted for major revenue share of the electric toothbrush market and is further anticipated to maintain its dominance over the forecast period. This is attributed to availability of electric toothbrush brands in the countries in the regions. Availability of these industries through online platform in the countries such as the U.S. and Canada is major factor expected to support growth of the North America market over the forecast period. The market in Europe is expected to account for second-highest revenue share in 2019.

Browse 60 market data tables* and 35 figures* through 140 slides and in-depth TOC on "Electric Toothbrush Market”, By Technology (Vibrational Electric Toothbrush and Rotation Oscillation Electric Toothbrush), By Distribution Channel (Online and Offline), by End-User  (Adults and Kids), and by Region (North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa)- forecast till 2029

The prominent player operating in the electric toothbrush market includes The Procter & Gamble Company, Colgate-Palmolive Company, Panasonic Corporation, Koninklijke Philips N.V., Shenzhen Risun Technology Co. Ltd., Mouth Watchers, LLC, Conair Corporation, Quip, Inc., Water Pik Inc., and Kolibree SAS.

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