Active and intelligent packaging are developed to extend the shelf life and quality of food. Intelligent food contact materials help monitor the condition of packaged food or the surrounding environment by providing information on the freshness and quality of the food. The rising population and food industries have significantly contributed to the active and intelligent packaging market.

Emerging pharmaceutical industries are investing a lot in smart packaging to maintain product quality, driving target market growth. Rising demand for packed foods, strict regulations regarding food safety, and the need for eco-friendly packaging are expected to propel the active and intelligent packaging market.

The report "Active and Intelligent Packaging Market, By Type (Active and Intelligent), End-user Vertical (Food, Beverage, Healthcare, and Personal Care), and By Region (North America, Europe, Asian Pacific, Latin America, and Middle East & Africa) – Trends, Analysis, and Forecast till 2034"

Key Highlights:

• In January 2023, BASF and StePac joined forces to develop sustainable packaging with polyamide 6 for the fresh produce sector. By supplying StePac with Ultramid Ccycled, a chemically recycled polyamide 6, BASF will provide its partner with greater flexibility to develop advanced contact-sensitive packaging formats. This partnership will help to develop eco-friendly plastic packaging and to keep fresh produce longer by using more prudently thin plastic films.
• In February 2023, Amcor announced an investment of $250,000 in smart reusable food packaging startup Circolution, the third winner of Amcor's Lift-Off initiative, which was launched in April 2022. Amcor's Lift-Off programme aims to advance its goal of making the future of packaging more sustainable.
• In November 2021, Ball Corporation unveiled new temperature-reactive technology with a stunning redesign of its entire special effects line. The company's collection of new designs highlights, how cans have become the perfect solution to amplify the brand's messaging. It also offers a 360-degree canvas for hosting iconic designs and visual appeal from the shelf to the moment of consumption.

Analyst View:

Packaging has become an essential part of the product that needs transporting and helps to prevent damage during delivery. Active and intelligent packaging in the food, beverage, and pharmaceutical industries has played an important role in target market growth. Active packaging help in extending shelf life of product by stalling microbial growth, moisture loss, and degradative reactions of lipid oxidation and gain better than better traditional packaging which has boosts the demand for market growth. Further, growing health awareness among consumers and rising concern over food wastage are expected to boost demand for the active and intelligent packaging market over the forecast period. As a result, market competition is intensifying, and both big international corporations and start-ups are vying to establish positions in the market.

Browse 60 market data tables* and 35 figures* through 140 slides and in-depth TOC on "Active and Intelligent Packaging Market, By Type (Active and Intelligent), End-user Vertical (Food, Beverage, Healthcare, and Personal Care), and By Region (North America, Europe, Asian Pacific, Latin America, and Middle East & Africa) – Trends, Analysis, and Forecast till 2034"

Key Market Insights from the report:

Active and Intelligent Packaging Market accounted for US$ 24.5 Billion in 2024 and is estimated to be US$ 63.6 Billion by 2034 and is anticipated to register a CAGR of 11.00%. The Active and Intelligent Packaging Market is segmented based on Type, End-Users, and Region.

• Based on Type, the Active and Intelligent Packaging Market is segmented into Active and Intelligent.
• Based on End-Users, the Active and Intelligent Packaging Market is segmented into Food, Beverage, Healthcare, and Personal Care.
• By Region, the Active and Intelligent Packaging Market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East & Africa.

Competitive Landscape & their strategies of Active and Intelligent Packaging Market:

The prominent players operating in the Active and Intelligent Packaging Market include BASF SE, Amcor Ltd, Honeywell International Inc., Landec Corporation, Crown Holdings Inc., Ball Corporation, Sonoco Products Company, Graphic Packaging International LLC, Timestrip UK Ltd, and Coveris Holdings SA.

The market provides detailed information regarding the industrial base, productivity, strengths, manufacturers, and recent trends, which will help companies enlarge their businesses and promote financial growth. Furthermore, the report exhibits dynamic factors, including segments, sub-segments, regional marketplaces, competition, dominant key players, and market forecasts. In addition, the market includes recent collaborations, mergers, acquisitions, partnerships, and regulatory frameworks across different regions impacting the market trajectory. Recent technological advances and innovations influencing the global market are included in the report.

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Some Important Points Answered in this Market Report Are Given Below:

• Explains an overview of the product portfolio, including product development, planning, and positioning
• Explains details about key operational strategies with a focus on R&D strategies, corporate structure, localization strategies, production capabilities, and financial performance of various companies.
• Detailed analysis of the market revenue over the forecasted period.
• Examining various market outlooks with the help of Porter's five forces analysis, PEST & SWOT Analysis.
• Study the segments that are anticipated to dominate the market.
• Study on the regional analysis that is expected to register the highest growth over the forecast period

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